One of the most famous online social media challenge these days is the Kiki challenge. Also known as “In My Feelings Challenge” or “Do The Shiggy”, it originated when a comedian Shiggy released a video, dancing on the road to the tunes of this song by Drake. Since then people have considered it to be a challenge in which they need to get down of a moving car, and dance alongside the traffic risking their lives and getting their video captured.